Vain Dane Athletic aims to cut back on the amount of sportswear that is discarded each year by ensuring a higher quality clothing that last longer, has a perfect fit and high durability.

"Polyester, Nylon, and acrylic are all forms of plastic. They are synthetic petrolium based fibers and it takes more than 300 years for them to break down" Tina Søgaard-Pedersen, Owner

The idea to create Vain Dane Athletic came to owner, Tina Søgaard-Pedersen, after living in the Middle East for 10 years and always longing for sustainable products. All around her the effects of human pollution were piling up - quite literally. A culture of buy and throw away with no regards for the planet, in sport and everyday life, made her rethink her career decisions, and the idea to create a sustainable sportswear brand for everyday athletes, whether it be yoga, crossfit or fitness. Most importantly was that the clothes supported the wearer and made a difference in more than one way.