Corporate sponsorship and a valued partnership

Vain Dane Athletic is støttefisk (support fish) for the public aquarium, Kattegatcentret, in Grenaa, Denmark. That means that we each year donate 2% of our revenue to help them with their research and preservation projects.

We did our first campaign photoshoot in their Oceanarium aquarium - a tank resembling the Kattegat Sea. Why? Well, it is not just in the tropical waters in the Far East, where there are problems with human-caused pollution. It's in all oceans, all over the planet. 

 

 

Kattegatcentret's vision is to offer exiting, educational, and entertaining experiences, which will teach you about life in the ocean, cause they believe that when you are educated about the oceans, you will take better care of them. Thankfully, they encourage businesses, educational, and research facilities to work with them, and visit them in their facilities to ensure the future of healthy oceans. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vain Dane Athletic aims to achieve the The Global Goals for Sustainable Development. Partnerships are incorporated into the company's 4 corner stones. Goal no 17 - "Partnerships for the goals" is one of the first goals, we wanted to achieve. By partnering up with the Danish public aquarium, Kattegatcentret, in Grenaa, Denmark, we found a partner, who is equally invested in finding solutions to cleaning the oceans, preservation of marine animals, and researching seaweeds abilities.

 

 

 

 

 

 

Photoshoot in the Oceanarium aquarium 

Just before Easter 2019, Vain Dane Athletic had a campaign photoshoot in Kattegatcentret's Oceanarium aquarium, a tank with 1,5 million liters of water. The environment and the animals are the same as the ones you find in the Kattegat Sea. The models, two freedivers, had to jump in the 11 degree celcius water and do their best to showcase the clothes, whilst having curious rays crawl on them. We only work with people, who believe in a sustainable lifestyle. The freedivers are used to seeing the plastic piling up in the oceans during their dives and our Crossfit model is a biologist spending time educating people about the different animals grazing our planet. 

 

Seaweed

By supporting Kattegatcentret we directly support research projects regarding seaweed's abilities. Together with Aarhus University, Kattegatcentret has founded AlgeCenter Danmark (Algae Centre Denmark) a research, innovation, and communication cooperative. They research the abilities of seaweed and how to grow seaweed both on land and in the ocean. By supporting projects like Algae Centre Denmark, we work towards making seaweed a more affordable and accessible ressource, so it can be used for more products by more companies.

 

Marine pollution and communication

Communicating the current state of the oceans and the challenges facing animals living in them is important in order to prevent further pollution. Who better to help Vain Dane Athletic do exactly that than a group of experts in marine biology. Our sportswear is made from discarded fishing nets, but we also want to push our efforts further by educating our customers on plastic free sport and everyday life. The single-use plastic wrappings used in protein bars and protein drinks end up in the ocean or landfills polluting for the next 500 years.

 

If you want to know more about Kattegatcentret then go to their official website

 

 https://www.kattegatcentret.dk/en/